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ciol.com, 14 Apr 2025
Net4India has been named the first Keyword Registrar in India by RealNames
undesirable links? Approximately 80 to 90% people know what they are looking for on the web, but more than half usually get lost somewhere between entering their query and screening all the links.
The solution-Keywords and Net4India has been named the first Keyword Registrar in India by RealNames, the global infrastructure provider of Keywords. Keywords are essentially tools to get to your site much faster than a search engine. With the use of keyword, the problem of remembering long and complex domain names or links can be reduced drastically, all you had to do is type in a keyword in you browser and get connected straight to the required web page.
The Keywords system works much like the Domain Name System that retrieves web sites when you type a URL or click a link or bookmark the difference here being that with Internet Keywords, you can use real words instead of URLs. "Besides generating a new business opportunity to registrars like Net4India, keywords would definitely add to the Brand usage for companies and products tremendously," feels Pankaj Sahni, Manager IT, Bacardi Martini India. Niraj Ruparel, Manager IT strategy, Maruti Udyog agrees, "It would be a great help in defining an integrated marketing campaign as there would be convergence of the real brand names with those on the Net." To get a feel of how a Keyword would work for your brand or product, try typing ‘Madonna’ or ‘Nike’ on your browser!
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